321 Web Marketing logo dark
321 Web Marketing logo light

321 Web Marketing

Inbound Lead Generation Company

Home › Blog › Penguin Update 4.0

Penguin Update 4.0

Oct 30, 2023 · 5 min read

Steve Bishop Headshot

Steve Bishop

  • A major update to Google’s Penguin algorithm
  • Focusing on penalizing websites with manipulative link-building practices and improving the quality of search results.
  • It became part of Google’s core algorithm.

Related Articles

Sep 29, 2025 · 5 min read

ads dashboard screen digital

How To Quickly Identify A Failing Google Ads Campaign

Diagnosing a failing Google Ads campaign does not have to feel overwhelming. This guide shows simple checks to identify problems with your campaign. Read More

Anthony Andreatos

Anthony Andreatos

Sep 15, 2025 · 4 min read

PMax advertisement shown on the Google Ads website on a mobile device

How Does PMax Actually Work in Google Ads?

PMax has quickly become one of the most popular campaign types in Google Ads, yet many still find it hard to understand exactly how it works. Read More

Elijah Millard Headshot

Elijah Millard

Aug 25, 2025 · 6 min read

digital marketing strategies boosting online visibility and engagement through targeted advertising campaigns

Setting PPC Budgets For Seasonal Dips

Seasonal dips in PPC performance are a normal part of many industries. Demand changes over time, and systems like Google Ads help you adjust. Read More

Steve Bishop Headshot

Steve Bishop