• Skip to primary navigation
  • Skip to main content
321 Web Marketing logo dark
321 Web Marketing logo light

321 Web Marketing

Inbound Lead Generation Company

  • Inbound Lead Strategy
    • AI Marketing
    • Search Engine Optimization
    • Generative Engine Optimization
    • Google Ads Management
    • WordPress Optimization
    • Content Marketing
    • Lead Generation
    • Website Development

    Would you like a free market research workshop?

    Schedule Conversation

    Ready To Turn Website Traffic Into Real Leads?

    Explore the inbound marketing services that drive measurable results.

    Build Your Lead Pipeline
  • 321 Software
    • 321leadtracker.io
    • Content Portal
    • Real-Time Metrics
    • 321 WordPress Tools

    Would you like a free market research workshop?

    Schedule Conversation

    View Our Past, To See Your Future.

    Explore the strategies, websites, and systems we’ve built for clients across industries.

    View Portfolio
  • Free Tools
    • ROAS Calculator
    • Lead Gen Benchmarks
    • Website Checklist

    Would you like a free market research workshop?

    Schedule Conversation

    Real Campaigns. Real Results.

    See how we’ve helped real clients increase visibility, lower cost-per-lead, and generate consistent inbound leads.

    Explore Case Studies
  • Industries

    • Contractors
    • Cybersecurity
    • Insurance
    • IT
    • Healthcare
    • Legal
  • Who We Are

    • About
      • Awards
      • Portfolio
      • Community
      • Careers
      • Case Studies
      • Team
    • Blog
      • Articles
      • Guides
      • News

    Would you like a free market research workshop?

    Schedule Conversation
Free Consultation
CRM feature
Home › Blog › Digital Marketing ›

Our Two Favorite CRMs

Elijah Millard Headshot

Elijah Millard

Principal, Digital Marketing

Elijah leads the marketing department, organizing and implementing creative and innovative digital marketing campaigns with a background in mass communications & psychology.

Table of Contents

  1. 1. Pipedrive
  2. 2. HubSpot
  3. 3. Tailoring CRM to Fanatical Prospecting for Optimal Sales Success
  4. 4. The 321 Web Marketing Strategy
  5. 5. Trust 321 Web Marketing With Your Sales Success

Share this post

Copy to clipboard
321 Web Marketing logo 2025

Ready to Drive Real Growth?

Stop guessing and start generating real results. Let’s talk about what growth could look like for your business.

Get Started Today

Calendar icon Mar 25, 2024 · Clock icon 5 min read · ChatGPT logo Summarize in ChatGPT

CRM customer relationship management software, marketing communication strategy, client analysis, social listening or interaction concept, business people working on CRM softwareBusinesses dealing with a vast number of customers or prospects need an efficient way to keep track of and manage their client relationships. Thanks to CRM software, this is barely a problem in the current business ecosystem.

However, businesses looking to accelerate their growth must be strategic in their choice of CRM as it can significantly impact customer relationships and, ultimately, the business.

Pipedrive

Founded in 2010, Pipedrive has quickly become a popular choice for businesses. The following are the features propelling Pipedrive as a front-runner in the CRM space:

  • Quick onboarding for sales teams: Pipedrive’s intuitive design makes it easy for the sales team to get started and excel at its roles. The team can manage leads, deals, and tasks efficiently with minimal training and configuration.
  • Budget-friendly option: Pipedrive has a starting price of $14.90 per month, which is competitive considering its features. Business development executives and owners looking for advanced features can also opt for the higher tier plans, ranging from $27.90 to $99.00 per month.

Success Stories: Scaling to $10M

Pipedrive’s numerous success stories demonstrate its efficiency in managing the sales pipeline. Many businesses have been able to scale using this CRM tool, reaching up to $10 million in sales.

This is attributed to the platform’s ability to streamline and automate sales processes, which allows businesses to focus on actual selling rather than administrative tasks.

Pipedrive’s Essential Features

When choosing CRM software, businesses should look for features that directly impact their sales and revenue. Here are some of the features that Pipedrive offers:

  • Easy email integration: Pipedrive integrates seamlessly with major email providers such as Gmail and Outlook. This allows sales teams to keep track of all communications within one platform.
  • Robust database management (contacts): It also offers a database management system that allows businesses to keep all contact information organized and easily accessible.
  • Seamless segmentation for email marketing: With Pipedrive, businesses can easily segment their contacts based on specific criteria. This makes email marketing campaigns more targeted and effective.
  • Integration of prospect database with email marketing: Integrating the prospect database with email marketing helps businesses automate and personalize their email campaigns based on the actions taken by prospects.
  • Calendar scheduling for sales professionals: Pipedrive’s calendar feature allows sales professionals to schedule and manage their meetings, calls, and tasks in one place. This ensures they stay organized and on top of their daily activities.
  • Task scheduling to prevent lead staleness: In business management, time is of the essence, as prospects can easily lose interest. Pipedrive’s task scheduling feature helps sales teams follow up with leads in a timely manner, preventing lead staleness.

HubSpot

hubspot mobile app icon is seen on an iPhoneThe HubSpot CRM suite may have a higher starting price of $20 per month, but it has an extensive list of features. For example, HubSpot’s starter plan includes two paid users, compared to Pipedrive’s single-user in its starter plan.

The starter plan also enables businesses to track up to 1,000 contacts. HubSpot’s professional plan, its most comprehensive, goes out for $1,600 per month.

It includes five paid users and allows businesses to track up to 2,000 contacts. HubSpot also offers a free plan that includes basic CRM features. This basic plan may suit small businesses that are just starting out.

HubSpot’s Essential Features

HubSpot is as complete as CRMs come, with its features covering the entire spectrum of business operations. It shares many features with Pipedrive, such as:

  • Advanced email capabilities
  • Comprehensive contacts database
  • Powerful segmentation for email marketing
  • Prospect database integration with email marketing
  • Calendar scheduling tools
  • Task scheduling for lead management

Tailoring CRM to Fanatical Prospecting for Optimal Sales Success

For businesses implementing fanatical prospecting, pipeline management is key. This involves generating a constant flow of leads, effectively following up with them, and managing sales processes efficiently.

The choice of the CRM should reflect the need to achieve this. As such, businesses should consider the following when choosing a CRM software:

  • Intuitive design for quick onboarding
  • Affordable pricing to match the features
  • A variety of customization and automation options
  • Integration capabilities with other business tools
  • Comprehensive database management
  • Effective lead tracking and task scheduling features
  • Scalability to support growth/increased sales volume
  • Excellent customer support and resources for training and troubleshooting

The 321 Web Marketing Strategy

CRM graphicEffective prospecting and meticulous pipeline management are the core strength of any successful business. They lay the foundation for continous growth, ensuring a steady stream of leads and opportunities.

At 321 WebMarketing, we understand the significance of these processes in driving business success. Through our tailored strategies and data-driven approach, we help clients harness the power of prospecting and pipeline management to fuel their growth process.

Our clients are able to optimize their sales processes, maximize conversions, and ultimately achieve their business objectives through our expertise and innovative solutions.

Trust 321 Web Marketing With Your Sales Success

321 Web Marketing’s approach to prospecting and pipeline management expertise makes it the ideal partner for businesses looking to scale their sales.

As a leading digital marketer, 321 Web Marketing offers a comprehensive range of services and strives to deliver exceptional results. Contact 321 Web Marketing today and get expert help to achieve your sales goals.

Elijah Millard Headshot

Elijah Millard

Principal, Digital Marketing

Elijah leads the marketing department, organizing and implementing creative and innovative digital marketing campaigns with a background in mass communications & psychology.

321 Web Marketing logo circle new

About 321 Web Marketing

Inbound Lead Generation Company

We provide expert national SEO services to help businesses rank for lead-generating search terms on the front page of Google.

Share this post

Copy to clipboard

What Our Clients Are Saying About Us

OFP LAW logo

Kim Greer

OFP Law

One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping [...]

Business Benefits group logo

Kelly Cole

Business Benefits Group

My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference [...]

Diener & Associates Logo

Emily Hawkins

Diener & Associates

Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement [...]

Paw Pals Pet Sitting Logo

Trevor Telesz

Paw Pals Pet Sitting

321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything [...]

Spartan Animal & Pest Control Logo

Corey Davis

Spartan Animal & Pest Control

321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me [...]

MFE Insurance Logo

Alec Roberts

MFE Insurance

I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked [...]

Advantage Tech Logo

Richard Wilbur III

Advantage.Tech

Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also [...]

FVCBank logo

Bruce Gemmill

FVCbank

After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service [...]

VAE Logo

Drew Weeks

VAE

321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The [...]

Masten Pools Logo

Ryan Masten

Masten Pools

321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The [...]

Previous
Next

Related Articles

Mar 20, 2026 · 20 min read

How Brand Recognition Influences Rankings, GEO, and Conversions

How Brand Recognition Influences Rankings, GEO, and Conversions

Google's E-E-A-T framework puts trust at the center of search evaluation. Learn how branded search demand and AI citations drive performance. Read More

Anthony Andreatos

Anthony Andreatos

Mar 15, 2026 · 6 min read

image of female hands searching web information during social networking via modern laptop computer

The 10 Best AIO Research Tools

Are AI overviews stealing your traffic? Explore the 10 best AIO research tools to reclaim your search visibility today with 321 Web Marketing. Read More

Elijah Millard Headshot

Elijah Millard

Mar 13, 2026 · 28 min read

SEO Is Changing: A Practical Guide to GEO for B2B Companies

SEO Is Changing: A Practical Guide to GEO for B2B Companies

Learn how generative search changes B2B visibility. This GEO guide covers AI Overview retrieval, citation strategies, content structure, and measurement. Read More

Elijah Millard Headshot

Elijah Millard

Clutch Top 1000 Companies 2024 Award
Clutch Top Technical SEO 2024 Badge
Google Partner logo

Recognized For Results, Backed By Data

We believe marketing should be measured by performance, not promises.

Schedule Meeting
321 Web Marketing logo light

Virginia Office
1900 Reston Metro Plaza
Suite 600
Reston, VA 20190

Maryland Office
1209 North East St
Ste A #250
Frederick, MD 21701


Contact Us

Link to company Facebook page

Link to company LinkedIn page

Link to company Instagram page

  • Inbound Lead Strategy
    • AI Marketing
    • SEO (Search Engine Optimization)
    • GEO (Generative Engine Optimization)
    • Local SEO
    • Google Ads
    • WordPress Optimization
    • Content Marketing
    • Lead Generation
    • Website Development
  • 321 Software
    • 321leadtracker.io
    • Content Portal
    • Real-Time Metrics
    • 321 WordPress Tools
  • Free Tools
    • ROAS Calculator
    • Lead Gen Benchmarks
    • Website Checklist
  • Industries

    • Contractors
    • Cybersecurity
    • Insurance
    • IT
    • Healthcare
    • Legal
  • About
    • Our Process
    • Awards
    • Portfolio
    • Community
    • Careers
    • Case Studies
    • Team
  • Blog
    • Articles
    • Guides
    • News

Copyright © 2026 321 Web Marketing·All Rights Reserved·Privacy Policy·Terms of Use·Client Login