Description:
321 Web Marketing is an active digital marketing agency with clients across a variety of industries. We are seeking an experienced digital marketer to be responsible for SEO-driven content planning and production, as well as analyzing and optimizing search campaigns. The ideal candidate will possess a strong background in conducting keyword research, planning/creating content, and proactively working with clients. This is an exciting role at a small marketing firm where you will have the opportunity to be challenged, broadly develop your skills, and make a meaningful contribution from week one.
While the day-to-day tasks of a Digital Marketer will vary, you can regularly expect to:
- Manage client relationships over the phone, via email or utilizing customer service software (we use Zendesk)
- Employ omni-channel marketing best practices and strategies to meet customer’s business needs and goals
- Work alongside various specialists (content writers, web developers, etc.) involved in the implementation and management of our client’s digital assets
- Report and analyze results using webmaster tools, website analytics services, and other KPI tracking software
- Monitor campaign results to optimize click-through and conversion rates
- Conduct keyword research for SEO-driven content planning using link research tools
- Produce original SEO-driven content (blog articles, social media posts, emails, press releases and more) under tight deadlines
- Review, approve and ensure adherence to 321 Web Marketing content quality standards
- Communicate results and strategic recommendations in monthly client calls
Educational Requirements:
- Bachelor’s Degree, or equivalent combination of experience and education
Required Qualifications:
- Strong understanding of current Google algorithm
- Front-end & back-end WordPress management
- Planning & preparing SEO driven content
- Keyword research
- Create reports based off Google Analytics
- Creating & implementing Google AdWord campaigns
- Perform outreach campaigns
- Fundamental HTML & CSS knowledge
- Significant knowledge with social media platforms (Facebook, Twitter, LinkedIn, Instagram)
- Excellent verbal & written communication skills
Preferred Qualifications:
- Experience in Photoshop
- Experience with Mailchimp
- Experience with Hootsuite
- Experience developing & executing social media marketing campaigns