Email marketing has changed considerably in the last decade. As identity theft and phishing scams have become more prevalent, most consumers are now wary when receiving unsolicited emails. Direct sales messages sent to consumers often… [Read more]
What Is Evergreen Content?
If you are in the beginning stages of building a website, you have probably heard the term ‘evergreen content’ tossed around by marketing gurus. But what is it exactly? Evergreen content refers to content that… [Read more]
Recommended Books for Executives to Improve Marketing & Sales Departments
Executives require a certain set of skills to be successful in marketing and sales. The right books for executives can help develop and hone these skills. As a leader, it is your responsibility to train… [Read more]
How To Improve Recruiting With SEO
Recruiting has become more challenging over the last few years. As more and more industries become saturated with businesses, competition grows making it difficult to attract top talent. Search engine optimization (SEO) has been found… [Read more]
How To Write SEO-Friendly Alt Text for Your Images
Alt text may look like a jumble of words and characters, its underlying meaning can play an important role in your SEO efforts. Also referred to as “alt descriptions or “alt attributes,” alt (alternative) text… [Read more]
How To Generate Leads With SEO
Search engine optimization (SEO) is useful for a wide range of purposes, such as enhancing brand visibility, driving your target audience, and acquiring more qualified leads. However, it is important to understand that it is… [Read more]
What Is Voice Search Optimization?
Voice search is becoming one of the fastest new trends in electronics and doesn’t appear to be leaving anytime soon. Back in 2011, Apple released Siri, software which made it possible for Iphone users to… [Read more]
What Is Responsive Web Design?
As a business owner, you know the importance of having a professional website where online users can go to find information about your company and the products and services you offer. However, creating a website… [Read more]
What Is Organic Traffic?
Do you know how many people visit your website daily? Do you know how these people end up on your site? Traffic is an important metric for gauging the success of a marketing campaign. However,… [Read more]