The ways that people search the internet for information is drastically changing. With the rapid growth of voice search, people can now get directions, ask about the weather and acquire information about a variety of… [Read more]
Tips for Hospice Marketing in 2020
The healthcare industry is constantly changing, making it important for organizations to keep pace to maintain success. A large part of any business’s operations, including healthcare organizations, includes marketing. Healthcare marketing requires a combination of… [Read more]
What Is Google Search Console?
To find your website through a regular online search engine, a user must input a certain search term for your website to come up in the results. Fortunately, Google’s free webmaster tools have made it… [Read more]
The Ultimate SEO Guide For 2020
More than 74,000 individual search terms are typed into Google every second, according to Internet Live Stats. Approximately 67 percent of all clicks go to the first five organic results. What does that mean for… [Read more]
Effective Email Marketing Tips for 2020
Email marketing has changed considerably in the last decade. As identity theft and phishing scams have become more prevalent, most consumers are now wary when receiving unsolicited emails. Direct sales messages sent to consumers often… [Read more]
What Is Evergreen Content?
If you are in the beginning stages of building a website, you have probably heard the term ‘evergreen content’ tossed around by marketing gurus. But what is it exactly? Evergreen content refers to content that… [Read more]
Recommended Books for Executives to Improve Marketing & Sales Departments
Executives require a certain set of skills to be successful in marketing and sales. The right books for executives can help develop and hone these skills. As a leader, it is your responsibility to train… [Read more]
How To Improve Recruiting With SEO
Recruiting has become more challenging over the last few years. As more and more industries become saturated with businesses, competition grows making it difficult to attract top talent. Search engine optimization (SEO) has been found… [Read more]
How To Write SEO-Friendly Alt Text for Your Images
Alt text may look like a jumble of words and characters, its underlying meaning can play an important role in your SEO efforts. Also referred to as “alt descriptions or “alt attributes,” alt (alternative) text… [Read more]