Email Marketing is Effective Marketing
No matter what business you are in, email marketing is one of the most effective ways to market your brand. For dental practices, email marketing campaigns grant your clients and potential clients the ability to learn more about the industry, gain insight into services and product offerings, and provides a way to increase brand awareness. Dental email marketing is fast, easy, direct, and affordable. Here are the top eight benefits of using email marketing with your dental marketing campaign.
1. Keep in Communication with Your Patients
Your patients probably think about you only when they have an emergency or it is time for a checkup. A dental email marketing strategy that includes email blasts and monthly newsletters can keep your patients more mindful of the importance of their dental health. For example, you can easily remind your patients when it is time for their check-up and remind others of the importance of regular checkups. Considering that 91% of smartphone users check their email once each day or more, it makes sense that an email marketing campaign is more likely to reach your patients and potential patients than marketing through traditional media.
Such an email strategy also can build patient satisfaction, keep your patients updated on any new services or specials you are offering, describe effective home care techniques, and generally show them that you care about their dental health. With regular communications like these, your name will be the first one your patients and potential patients think of when it is time for a dental appointment. They will have your contact information only a keystroke or two away.
2. Increase Your Visibility, Increase Your Brand Awareness
You want to stand out as an expert in your field. Be recognized for your experience and dedication to dentistry, or a specialty area. Regular, informative communications and an occasional, well-timed email blast to a large number of people can highlight your brand or expertise. A special email blast can feature one of your recent accomplishments, a community event, or just a blog about an important development in your practice. The recipients can forward your message on to friends and family members who may also be interested in your services, further increasing your brand awareness.
3. Make it Very Easy for Your Patients to Give Referrals
In your email messaging, you can encourage referrals. Perhaps you would be willing to offer discounts on certain of your dental services in return for new patient referrals. You can even suggest that they write a review about your services that you can post on your website or other publicly available review sites.
4. Increase Traffic to Your Website
Email blasts and newsletters will contain links back to your website. They can drive traffic to your website to see content about you and your practice. Coordinate your blog updates with email messages for an even more dynamic marketing campaign. Your website will become more popular when people talk about it and share it online. Your dental email marketing campaign can help you develop that “buzz”.
5. Pay a Little, Get a Lot
Dental email marketing is very inexpensive and yet very effective. It has the highest return on investment of any other digital marketing activity. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent, outperforming search, display and social marketing. For this small investment, you can reach hundreds, even thousands, of people with your message. You can leverage your email messaging to make it even easier to quickly send out future messages with the information your patients need.
As you develop your email blasts and newsletters, you can use them as templates for the next one. With structured dental email marketing campaigns, you won’t have to start from scratch each time you’re ready to send another email blast.
6. Publicize Seasonal Specials
Take advantage of the fast, direct, message delivery to announce seasonal specials. For example, send an email blast near year-end reminding patients that the year’s insurance benefits are soon expiring, or do a teeth-whitening campaign in time for the holidays. The possibilities are endless.
7. Target Your Audience
Your email campaign can be targeted to the specific demographics of your patients and updates to seniors, product specials, and other similar message campaigns targeted to the message recipient.
8. Get Valuable Marketing Analytics
A fantastic benefit of dental email marketing campaigns is the analytical data it generates. It will give you metrics about how many people open your messages, respond to your messages by clicking on links to your website embedded in the messages, how quickly they respond, what information triggered the response, and much more. You can use this information to identify what messaging was most effective, tailor the content and timing of your future messaging, develop follow-up messaging, publish content on your website that is of greatest interest to your patients and future patients, and manage the business side of your practice based on the feedback you receive. The traffic counter on your website is an easy way to measure the effectiveness of your email campaign.
Contact a Professional Dental Marketing Agency
Stay ahead of the competition with email marketing. You will find no better way to cultivate your patient relationships, grow your practice, and develop your brand. Contact a professional digital marketing agency for more information on starting your dental email marketing campaign.