Dental email marketing is one of the most effective ways to market your dental practice, regardless of the location your business operates in. For dental practices, email marketing campaigns enable your potential clients to learn more about the industry, gain insight into services and product offerings, and interact with your brand. Dental email marketing is also fast, easy, direct, and affordable, making it a highly efficient marketing tool. Learn more about dental email marketing below and find out how to implement it to help grow your dental practice.
Dental Email Marketing Benefits
The dental industry thrives primarily off of referrals, but what does that mean for those who are getting their practice off their feet? In a competitive industry that lacks marketing, it is crucial to take advantage of the opportunity. By becoming one of the few dentists in your area with an email newsletter, you will instantly gain headway over your competition. Here are the top eight benefits of using email marketing with your dental marketing campaign.
1. Keep in Communication with Your Patients
Most of your patients only think about your brand when they have an emergency or an upcoming scheduled visit. A dental email marketing strategy that includes email blasts and monthly newsletters can keep your patients more mindful of the importance of their dental health. For example, you can easily remind your patients when they are due for an appointment and inform potential customers of the importance of regular checkups. You can also highlight or promote any services offered by your practices, as well as offer email-exclusive discounts. Considering 91% of smartphone users check their email once each day or more, it makes sense that an email marketing campaign is more likely to reach your patients and potential patients than marketing through traditional media.
2. Increase the Visibility and Awareness of Your Brand
As a dentist, you want to stand out as an expert in your field. Regular, informative communications and an occasional, well-timed email blast to a large number of people can highlight your brand or expertise. A special email blast can feature one of your recent accomplishments, a community event, or just a blog post about an important development in your practice. The recipients can also forward your newsletter to friends and family members who may also be interested in your services, further increasing your brand awareness.
3. Make it Very Easy for Your Patients to Give Referrals
If you have not yet established a referral system with a network of other doctors and specialists, you can always depend on patient referrals. Perhaps, you would be willing to offer discounts on some of your dental services in return for new patient referrals. You can even suggest that they write a review about your services that you can post on your website or other publicly available review sites.
4. Increase the Amount of Traffic to Your Website
Email blasts and newsletters will contain links back to your website. This can drive customers to your website who are interested in reading content about you and your practice. You can also coordinate your blog updates and email messages for an even more robust marketing campaign. In turn, more and more people will talk about your brand and share your content online, leading to more followers and traffic back to your website.
5. Pay a Little, Get a Lot
Dental email marketing is very inexpensive and yet very effective. It has the highest return on investment of any other digital marketing activity. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent, making it the single most effective form a digital marketing, even outperforming social media marketing. For a small investment, you can broadcast your message to thousands of people, and build an established subscriber base. Furthermore, you can leverage your email messaging to quickly send out messages with the information your patients need, when they need it, in the future.
6. Publicize Seasonal Specials
Email Marketing also allows you to take advantage of fast, direct delivery to announce seasonal specials. For example, you could send an email blast near the end of the calendar year to remind patients that the year’s insurance benefits are soon expiring, or to promote a teeth-whitening campaign in time for the holidays. The possibilities are endless when it comes to holiday and seasonal email newsletters.
7. Target Your Audience
Dental email marketing campaigns are unique in their ability to target your patients based on their specific demographics. Company updates, product specials, and other similar message campaigns, for example, can be targeted to the message recipient. Targeting emails, in addition to keeping up with the current trends that are being followed by your target audience, will lead to increased engagement and brand trust.
8. Get Valuable Marketing Analytics
A fantastic benefit of dental email marketing campaigns is the analytical data they generate. Analytics will give you a variety of metrics about how your email subscribers interacted with your email, including how many people open your messages, how many of them click on the embedded links in each email, and how quickly they opened those links. You can then use this information to identify which part of the message was most effective and tailor future and messages in response. You can also develop follow-up messaging and manage the business side of your practice based on the feedback you receive. Pro tip: the traffic counter on your website is an easy way to measure the effectiveness of your dental email marketing campaign.
Contact a Professional Dental Marketing Agency
Stay ahead of the competition with email marketing. You will find no better way to cultivate your patient relationships, grow your practice, and develop your brand. By marketing your services and brand in an industry that lacks marketing know-how, you will quickly outpace your competition and receive a steady increase in patients over time. Contact a professional digital marketing agency for more information.