Northern Virginia is overflowing with businesses that are putting forth their best marketing strategies to compete for customers in the local market. Due to the saturation of businesses in the area, it can be difficult to rank on Google without implementing certain tactics. Targeted Northern Virginia SEO is an effective way to increase traffic to your website and generate local leads in the Northern Virginia area. Organic SEO, in particular, can be especially useful when on a tight budget or when you are trying to maintain your results long-term. Learn more about organic SEO and how a Northern Virginia SEO agency can help you reach your goals.
What Is Organic SEO?
Organic search engine optimization (SEO) is a method used to achieve natural placement on the search engine results pages (SERPs) without paid advertising. There are a number of techniques that fall under organic SEO, such as link building, keyword analysis, and the use of well-written, original content. Unlike paid options like pay per click, it costs nothing to implement keywords into your content and web pages organically. However, it can take time to learn the ropes of organic SEO. While most businesses are able to perform simple tasks to improve their optimization, more advanced tactics are best left up to the professionals.
How Can I Enhance My Local SEO?
While every business wants to show up at the top of the search results, only a select few can dominate the first page. To ensure that your business is one of them, take the time to enhance your local SEO efforts. Examples include localized keywords, NAP citations, content that showcases your local business, and more.By keeping your business at the top of the SERPs with local SEO efforts, you can help ensure that your business is the first website they see when they search for the Northern Virginia service you offer.
One of best ways to enhance your Northern Virginia SEO measures is by checking the online directories. Carefully read through the information in these directories to ensure that everything is correct and up-to-date. Remember that even a small error can have a negative impact on your business’ growth. With nearly one-third of all mobile searches being in relation to location, having online directories with your contact information is beyond invaluable. In addition to a basic phone number and address (NAP citations), check to see if the directories have directions to your business and other critical information.
Northern Virginia Keyword Research
Take the time to perform keyword research to identify localized, Northern VA keywords and phrases that could prove useful in attracting visitors. Start by making a basic list of important topics based on every product and service your business offers. Try putting yourself into the shoes of your consumers. What local keywords would you type into the search engine to try and find a specific product or service? For example, if you are a real estate agency, incorporate keywords such as “Northern Virginia Real Estate Agency” into your keyword research lists. Your keyword research should provide you with both basic and more narrowed keywords. If you start to struggle to find keywords, go to Google and search the ‘related search terms’ to see what other people are searching for.
While you might have a list of great keywords, you could lose your position at the top of the search engine by not keeping pace with your local competition. Your competitors are constantly trying to grow their business. See how your competitors rank for the same Northern VA keywords that you have found. This can tell you if you are finding success or if you need to make certain alterations. It is not uncommon for businesses in the same industry to rank for the same keywords. However, it is best to also rank for new keywords that your competitors do not use.
Fix 404 Errors
Having errors on your website is not only a major inconvenience to visitors, but can also have a negative impact on your local rankings. Among the most common of errors is the 404, or ‘Page Not Found’ error. This standard response code is often triggered when the server is unable to find the information requested. A 404 error can occur for a number of reasons, such as when a person clicks on a dead or broken link, when permalinks have changed, or when the page that the person is looking for when has been to the trash or deleted. Make sure you consistently monitor your website to identify 404 errors quickly and correct them so your online visitors can easily navigate your website and find the service pages they are interested in reading.
Publish Quality Content
You should consider it an important responsibility to generate new content on an ongoing basis. While you do not need to publish multiple blogs a day, having fresh content on your site will keep visitors coming back for more information. The content you publish can also be optimized using your list of keywords. While placing keywords and key phrases strategically throughout your content can be highly useful when optimizing a web page, you do not want to make the mistake of keyword stuffing. While keyword stuffing can have short-term success, the search engine can penalize your site if your keyword density is too high. Publish content that appeals to your audience in Northern Virginia to generate more traffic and rank higher for local keywords.
Contact a Northern, VA SEO Agency
Ranking high in the search engines organically can be highly challenging, especially if you live in a bustling place like Northern Virginia where the competition is fierce. However, before you get started, you will want to know where you currently stand in the search engines. There are a number of convenient tools online that can help you check where a site page ranks and for what keywords. By using this information, you can help improve your site’s organic search ranking and boost your site traffic. For more information or for a free consultation, contact a Northern Virginia SEO agency.