Search engine optimization (SEO) helps businesses build long-term equity for their brands. Ranking well in the search engines can help elevate a brand’s profile by increasing the quality and quantity of website traffic. Of course,… [Read more]
How To Find Zero Search Volume Keywords That Generate Traffic
Businesses often utilize high-volume broad keywords in order to direct searchers to their websites. Unfortunately, generic keywords with high search volumes do not always convert. Due to fierce competition, it can be challenging to rank… [Read more]
Explaining What Domain Authority Is For Non-SEO Experts
Domain authority (DA) refers to a commonly used SEO concept that dictates the “strength” of a website. As a general rule of thumb, the higher a website’s domain rating, the more authoritative it is. There… [Read more]
How To Write Good Meta Descriptions For SEO Marketing Purposes
There are many critical components of SEO marketing, such as the use of long-tail relevant keywords, in-depth site content, user-focused designs and a fast-loading website. However, one important element that is often overlooked is the… [Read more]
What Is Google Discover & Why It Matters For SEO
Google Discover offers users a query-less discovery of engaging content that fits their unique interests and preferences. It learns what users like and suggests new content based on past search activity and interactions with the… [Read more]
Google’s June 2021 Core Algorithm Update Overview
Google releases one or more changes to improve its search engines on a daily basis. Many of these minor updates are not noticeable but several times a year, the world’s most popular search engine makes… [Read more]