Providing the latest news and insight into the world of digital marketing
Without the capital of larger companies and corporations, small businesses must depend on effective marketing strategies to keep them afloat. Yet, even today, many small businesses are spending their marketing dollars on billboards and magazine… [Read more]
Most businesses are well aware of the importance of digital marketing when it comes to reaching the widest audiences. Digital marketing campaigns use a range of techniques, from email marketing to SEO, to entice audiences…. [Read more]
The digital marketing landscape is continuing to evolve at a rapid rate with global spending nearing $100 billion annually, according to a Moore Stephens survey. In a high-tech world where digital mediums are heavily relied… [Read more]
Once a unique way to get the word out about products and services, digital marketing has become essential in our always-on digital world. Most people are spending plenty of time online–an average of 24 hours… [Read more]
Not all law-firm marketing plans are created alike. The size, customer base, and competition of a firm can all sway the results of any given marketing strategy. Moreover, what many small law firms do not… [Read more]
Search engine optimization (SEO) and search engine marketing (SEM) feature similar marketing concepts, making the terms difficult to distinguish. Although the two are often used interchangeably, they do have some distinct differences. Search engine optimization… [Read more]
