Investments in content marketing can pay off significantly for businesses. With the right strategy, it has the power to increase traffic and attract high-quality leads. Although content marketing is a tried-and-true approach, it does come… [Read more]
A digital marketing campaign can reap significant rewards for businesses across all industries. As people spend more time than ever using online channels and technology continues to advance, marketers are gaining better insight into how… [Read more]
Google reviews provide online users with useful information that helps businesses stand out. These unpaid, voluntary online reviews are written by clients or customers who offer their opinions on a business’s products and services. Google… [Read more]
Search engine optimization (SEO) helps businesses build long-term equity for their brands. Ranking well in the search engines can help elevate a brand’s profile by increasing the quality and quantity of website traffic. Of course,… [Read more]
Businesses often utilize high-volume broad keywords in order to direct searchers to their websites. Unfortunately, generic keywords with high search volumes do not always convert. Due to fierce competition, it can be challenging to rank… [Read more]
Domain authority (DA) refers to a commonly used SEO concept that dictates the “strength” of a website. As a general rule of thumb, the higher a website’s domain rating, the more authoritative it is. There… [Read more]
There are many critical components of SEO marketing, such as the use of long-tail relevant keywords, in-depth site content, user-focused designs and a fast-loading website. However, one important element that is often overlooked is the… [Read more]
Google Discover offers users a query-less discovery of engaging content that fits their unique interests and preferences. It learns what users like and suggests new content based on past search activity and interactions with the… [Read more]
Google releases one or more changes to improve its search engines on a daily basis. Many of these minor updates are not noticeable but several times a year, the world’s most popular search engine makes… [Read more]
