Digital marketing goes beyond putting together an amazing law firm marketing plan. In order to know what is working (and what is not) it is important to track your campaign using key performance indicators, or… [Read more]
How to Target the Right Audience For Your Law Firm
Many attorneys mistakenly believe that casting a wide net as you can when it comes to law firm digital marketing is the ideal strategy. After all, don’t you want as many people as possible to… [Read more]
Content Marketing For Law Firms 101
Thanks to the Internet, there are now dozens of ways to market your law firm and spread the word about your services. One of the simplest and most effective ways is through law firm content… [Read more]
Why Dentists Need to Drop Direct Mail Advertising and Engage in Email Marketing
For many people, checking the mail is more of a chore than necessary. Many people feel inundated with junk mail and unsolicited ads asking them to apply for this credit card or sign up for… [Read more]
The Benefits of a Digital Marketing Internship
Today, more and more young professionals are making impressive strides in the world of digital marketing. If you have a strong desire to hone a particular set of skills, an internship is an effective (and… [Read more]
Why Social Media For Lawyers is Essential to Your Firm
Though many lawyers may consider social media as an insignificant marketing tool, it can in fact be a powerful component of any law firm marketing strategy. Using social media marketing, firms can do so much… [Read more]