• Skip to primary navigation
  • Skip to main content
321 Web Marketing logo dark
321 Web Marketing logo light

321 Web Marketing

Inbound Lead Generation Company

  • Inbound Lead Strategy
    • Search Engine Optimization (SEO)
    • Generative Engine Optimization (GEO)
    • Google Ads
    • WordPress Optimization

    Would you like a free market research workshop?

    Schedule Conversation

    Ready To Turn Website Traffic Into Real Leads?

    Explore the inbound marketing services that drive measurable results.

    Build Your Lead Pipeline
  • 321 Software
    • 321leadtracker.io
    • Content Portal
    • Real-Time Metrics
    • 321 WordPress Tools

    Would you like a free market research workshop?

    Schedule Conversation

    View Our Past, To See Your Future.

    Explore the strategies, websites, and systems we’ve built for clients across industries.

    View Portfolio
  • Free Tools
    • ROAS Calculator
    • Lead Gen Benchmarks
    • Website Checklist

    Would you like a free market research workshop?

    Schedule Conversation

    Real Campaigns. Real Results.

    See how we’ve helped real clients increase visibility, lower cost-per-lead, and generate consistent inbound leads.

    Explore Case Studies
  • Industries

    • Contractors
    • Cybersecurity
    • IT
    • Healthcare
    • Legal
  • Who We Are

    • About
      • Awards
      • Portfolio
      • Community
      • Careers
      • Case Studies
      • Team
    • Blog
      • Articles
      • Guides
      • News

    Would you like a free market research workshop?

    Schedule Conversation
Free Consultation
Home › Blog › PPC › Buying Insurance Leads vs Insurance PPC Marketing: Which is More Lucrative?

Buying Insurance Leads vs Insurance PPC Marketing: Which is More Lucrative?

Jul 31, 2023 · 6 min read

Felipe Headshot

Felipe Revuelta

notepad with words ppc pay per click concept and marker

pay per click on cup of coffeeThere are several ways in which insurance agents can attract new customers, but pay-per-click marketing and purchasing leads stand out as two of the most popular approaches. With pay-per-click (PPC) advertising, you pay a fee every time a searcher clicks on your ad online. These ads are available on a range of platforms, including Google, Instagram, LinkedIn, Facebook and Twitter.

Your agency can choose the demographic you seek as well as your budget and ad, and it will be displayed to those who search for your desired terms until your budget limit has been met. Purchasing leads has long been a popular method of growing an insurance business.

Warm leads, or those who have already shown an interest in insurance through actions such as requesting insurance policy quotes, are more likely to convert. There are many lead providers who offer such leads, and agents can use filters to narrow down the precise types of leads they seek.

Which method is more lucrative? Here is a look at the pros and cons of each option to help you decide the best way forward.

Pros Of Purchasing Insurance Leads

Here are some of the benefits of buying insurance leads.

Continuous Stream Of New Leads

It can be difficult to find new insurance leads on your own, and purchasing leads can provide you with a steady stream of new prospects allowing you to work on lead after lead as you grow your business. Because these leads are selected based on their ability to match your needs, they should convert better than cold leads.

Ability To Focus On Closing Leads Instead Of Generating Leads

Identifying insurance leads and making cold calls requires a considerable amount of effort for very little reward. Cold calls rarely convert; by purchasing leads, you can devote more of your attention to nurturing leads through your sales pipeline and closing them.

Cons Of Purchasing Insurance Leads

Here are some of the downsides of purchasing insurance leads.

Receiving Cold Leads

insurance ppc leads conceptWhile there are plenty of reputable lead providers who offer high-quality, warm leads, some may be offering cold leads or selling the same name to multiple agents. Therefore, some research is required to ensure you are receiving geocentric, unique, real-time leads.

Incorrect Lead Contact Information

Keep in mind that some people might provide false information when seeking insurance quotes, especially online, where privacy is a major concern. This means you might end up trying to contact someone who doesn’t exist, wasting time and money.

High Cost Per Lead

While organic leads and referrals may cost little to no money, significant capital is needed to buy leads, and this can make a big dent in your overall profits.

Pros Of Insurance PPC Marketing Campaigns

Pay-per-click marketing campaigns can be very effective in providing you with immediate visibility among warm leads while controlling your spending.

Becoming Visible To Target Audiences Almost Immediately

One of the biggest draws of an insurance PPC marketing campaign is the fact that it can become visible to your target audience immediately. Once you have set up a campaign, people who search for your chosen terms will see the name of your insurance agency at the top of their search results. This means they are more likely to click on your site, where you’ll have a chance to convert them into paying clients.

Ability To Control Budget Spend

Another benefit of using a PPC marketing campaign is that your insurance agency will have control over the advertising budget. Taking advantage of features such as limits on daily ad spending can help you balance your need for more insurance clients with budgetary constraints. Moreover, a relative lack of minimum required spending means that even smaller agencies can enjoy the benefits of insurance PPC marketing.

Nearly All Leads Are “Warm”

Targeting is another area where PPC marketing outshines purchasing leads. PPC gives agencies the opportunity to direct attention on the precise audience they wish to reach, whether you are looking to attract middle-aged customers seeking life insurance or you want to appeal to business startups seeking property insurance. When you target your ads to your desired audience, you will not be wasting resources on those who are not interested in your offering.

Cons Of Insurance PPC Marketing Campaigns

Although insurance PPC marketing is an effective approach for most agencies, there are a few drawbacks to keep in mind.

Loss Of Visibility Once Ad Campaigns Finish

PPC marketing is ideal for reaching targeted audiences immediately, but once your campaign ends, that visibility will disappear along with it. This means it is not always a good long-term strategy. However, it works well for giving your agency an initial boost while waiting for longer-term strategies, such as content marketing, to pay off.

Campaigns Require Continuous Adjustments & Optimizations

a magnet pulling on letters representing attracting qualified leadsInsurance agents should keep in mind that PPC campaigns do require adjustments over time. To avoid paying for clicks from those who are not seeking your services, you may need to re-target your keywords and ads based on your early results.

You may also need to optimize your on-site content if visitors are clicking through but your landing page fails to convert them.

Which Is The Most Effective & Lucrative Method Of Acquiring Insurance Leads?

Although both methods have their positives, PPC marketing stands out for its ability to attract targeted leads without breaking the budget while providing immediate visibility. However, it works best as part of a broader campaign that includes content marketing for long-term results.

Learn More About Starting An Insurance PPC Marketing Campaign Today

To find out more about starting an insurance PPC marketing campaign, reach out to the digital marketing team at 321 Web Marketing. Our insurance marketing professionals draw on vast experience in the field to help agents grow their business.

Share this post

Copy to clipboard

Related Articles

Apr 7, 2025 · 7 min read

Computer Screen Showing Google Ads Campaign Cost Per Click

How Can I Lower My Cost-Per-Click (CPC) Without Reducing Conversions?

Struggling with high CPC? Learn proven SEM strategies to lower your Cost-Per-Click without sacrificing valuable conversions. Read More

Felipe Headshot

Felipe Revuelta

Sep 11, 2023 · 5 min read

Insurance Google Ads graphic

Do Google Ads Work for Insurance Agents?

Here is a look at the factors you should consider if Google Ads will work for your insurance PPC marketing strategy. Read More

Briley Brind'Amour Headshot

Briley Brind’Amour

Mar 27, 2023 · 8 min read

organic vs paid traffic sign

How Does Paid Search Impact Organic SEO?

When it comes to paid search and organic SEO, many businesses find that using both approaches helps them obtain the best results. Read More

jonathan-gessert-headshot

Jonathan Gessert

Clutch Top 1000 Companies 2024 Award
Clutch Top Technical SEO 2024 Badge
Google Partner logo

Recognized For Results, Backed By Data

We believe marketing should be measured by performance, not promises.

Schedule Meeting
321 Web Marketing logo light

Virginia Office
1900 Reston Metro Plaza
Suite 600
Reston, VA 20190

Maryland Office
1209 North East St
Ste A #250
Frederick, MD 21701


Contact Us

Link to company Facebook page

Link to company LinkedIn page

Link to company Instagram page

  • Inbound Lead Strategy
    • SEO (Search Engine Optimization)
    • GEO (Generative Engine Optimization)
    • Google Ads
    • WordPress Optimization
  • 321 Software
    • 321leadtracker.io
    • Content Portal
    • Real-Time Metrics
    • 321 WordPress Tools
  • Free Tools
    • ROAS Calculator
    • Lead Gen Benchmarks
    • Website Checklist
  • Industries

    • Contractors
    • Cybersecurity
    • IT
    • Healthcare
    • Legal
  • About
    • Our Process
    • Awards
    • Portfolio
    • Community
    • Careers
    • Case Studies
    • Team
  • Blog
    • Articles
    • Guides
    • News

Copyright © 2025 321 Web Marketing·All Rights Reserved·Privacy Policy·Terms of Use·Client Login