Running a business is difficult enough without having to worry about how you’re going to market the company. After dealing with branding, hiring employees, developing your insurance products, and securing an office, marketing may be the last thing on your mind. The good news is that it doesn’t have to feel like such a huge responsibility. Insurance marketing agencies can handle everything for you, from developing marketing content to disseminating it online to ensure your company appears more visible to potential clients searching for your insurance services. Companies that use an insurance marketing agency also have a higher earning potential, helping your insurance agency grow at an even faster rate. Here’s what you can expect from insurance marketing agencies.
Insurance marketing agencies work with dozens of insurance companies each year, but that doesn’t mean all insurance companies implement the same marketing plan. A good marketing agency will develop a customized plan for each client. These plans involve careful research into the state of the insurance industry as well as the client’s current marketing, business goals, ideal customer base, products, and competition. Custom marketing plans are designed to focus on specific areas of marketing depending on each client’s needs, so you won’t be stuck spending your money on Instagram ads when your target client base tends to use Twitter more frequently. By using individualized marketing plans, insurance marketing agencies pinpoint the best solutions for each client to ensure a better chance of success.
Search engine optimization, or SEO, involves matching keywords in your content to keywords that people use when they search for insurance-related information on Google or other search engines. Organic SEO is designed for your insurance agency to receive more clicks through searches like these rather than through paid ads. An organic seo strategy will help your site rank higher in search results with effective keyword strategy. Not only are highly-ranked sites seen as more trustworthy, they generate more web traffic because few people click past the first page of search results. An insurance marketing agency can determine the best keywords for your site based on your location, customer base, and products to help your site rank as highly as possible.
Designing a website is about more than looks. While it’s important to have a website that is uncluttered and visually appealing, it’s also important that the site is responsive, meaning that it looks just as good on a computer as it does on a smartphone. A good website is also lead-driven, meaning that it is designed to turn casual visitors into clients. Lead-driven websites typically have calls to action, or buttons and contact forms asking visitors to reach out for more information or sign up for mailing lists, placed in strategic locations throughout the site. These calls increase the likelihood that someone will contact your insurance agency, giving you the opportunity to speak with them about their needs and make a sale.
The combination of techniques used by insurance marketing agencies is meant to help your site gain more visibility online. SEO helps your site rank higher in search results and be seen by a wider audience, while effective , responsive web design encourages those who visit your website to put more trust in your company. Establishing trust with your target audience will benefit your insurance agency because they will share the site with friends who are seeking similar services. Online visibility can increase traffic, help people become more familiar with your brand, and generate more qualified leads for your insurance agency.
People are more likely to purchase insurance from a company that they have heard about in the past, rather than one they are unfamiliar with. That’s why brand awareness is a critical factor in any marketing plan. Insurance marketing agencies can help people become more familiar with your brand by creating relevant, branded content for your website and then sharing it on social media and in email newsletters. Many people check their social media pages daily, increasing the likelihood that they will consistently see your insurance agency’s content while doing so. Email newsletters that are sent out on a regular basis also remind people of your agency and its services often. These reminders help people think of your brand and your insurance agency first when they first consider purchasing an insurance policy.Emails and social media posts are also easy to share with family and friends, making it easy for subscribers and followers to help you spread brand awareness to their own community.
Companies that use digital marketing agencies tend to receive a high level of qualified leads. This means that the people who are most interested in your services are more likely to find your website than before. Funnelling people who are already interested in your services, as demonstrated by the search terms they use and their decision to subscribe to email lists, to your site increases the likelihood that they will ultimately become clients. Instead of targeting a large demographic through the use of traditional television and print ads, a digital marketing agency focuses on targeting the best audience for your message — the ones who are already willing to listen to it.
Higher Earning Potential
It’s no surprise that insurance marketing agencies give insurance companies a higher earning potential. Through their advanced skill sets and marketing knowledge, insurance marketing professionals are able to create streamlined, targeted plans that are more effective than the broad campaigns many companies create for themselves. Investing in an insurance marketing agency can help your insurance agency grow its client list and increase revenue faster.
Choosing an Insurance Marketing Agency
Speak with a professional insurance marketing agency for more information about how you can begin your insurance marketing campaign. 321 Web Marketing is dedicated to helping insurance companies of all sizes reach their business goals. The agency conducts extensive research to create customized marketing plans that use a variety of techniques, including SEO, content marketing, email newsletters, social media marketing, and more. 321 Web Marketing continues to monitor the progress of each campaign after it is launched, making any changes necessary to make the campaign more effective.