The results people see when they type a search query into Google do not appear at random. Rather, they show up the way they do because search engine algorithms dictate search engine behavior. Search engines rank sites by matching the actual search terms or “keywords” typed into search engines with web-pages that contain those same words in their content. Then, using a variety of other metrics, search engines rank sites based on what they think is the most relevant. Optimizing a website’s content and meta information to increase its relevance in regard to the specific keywords used to find it (and to remove barriers in finding it) is known as search engine optimization, or SEO. SEO is the building block of increasing your website page’s relevancy on your way to increasing online exposure.
When done right, organic SEO helps search engines find the websites that contain keywords that are relevant to the search in question. Thus, creating SEO-optimized content can do wonders to improve your dental marketing campaigns and increase your site’s overall visibility online. More visibility means that this relatively inexpensive form of dental marketing can lead to more search traffic, leads, and revenue. Learn more about this unique type of dental marketing strategy and how organic SEO can benefit your practice.
Rank Higher Naturally in SERPs
Using SEO driven content on your website can help it rank higher in the search results. This carries several benefits in terms of organic SEO for dentists. People generally consider links on the first page of the SERPs to be the most relevant, and the very first link on the page is often considered to be the most helpful or informative. Most users searching for dental treatments or procedures will not even click past the first page of results, as they’ll typically find all the information they need within the first page of links.
Locally optimized web pages are more likely to appear on the first page of dental-specific search results, making it a must for dentists seeking to improve online exposure. Moreover, appearing on the first page of SERPs also encourages web users to trust your dental practice as one who understands the needs of patients and the evolving industry. People who trust your practice based on its position and the content your site contains are likely to become patients and refer friends or family to your practice should they need similar services.
Present Relevant Information to Potential Patients
When web users click on links to your website, they do so with the expectation that you will be able to help them out by providing them with pertinent information. Rise to the occasion by creating exactly the type of dental content they seek. For example, if your digital marketing agency’s research shows that many people in your city are searching for “braces for teens,” and this happens to be a service your dental practice provides, you may choose to create a blog post explaining the different types of braces and orthodontic options for teens. A dental marketing agency can create and publish this content to your website as part of an SEO for dentists campaign.
This will help your website appear in SERPs when people search for that term, and it will also help users think of your practice as a knowledgeable and trustworthy source of information. They may be more likely to become clients once they feel confident in your practice’s ability to remain informed about the latest techniques and pass that information along to its patients. Likewise, content is easily shareable, so it can only help your practice gain brand awareness if potential or existing clients share your content with others.
Convert More Qualified Leads Into Patients
How many people who see your newspaper advertisement or bus poster actually become clients? The number is probably lower than you would like, as these viewers are being passively exposed to the ad while they are busy reading the paper or commuting to work. SEO, meanwhile, provides your dental practice with more qualified leads since it involves introducing your dental practice to individuals who are actually seeking your services. Individuals who see your website’s link in the SERPs are seeing it because they typed in search terms that match keywords in your website’s content. Therefore, they are more likely to be receptive to your content and services as a result. For this reason alone, SEO can help you gain better leads in less time, helping you increase revenue quickly and continue to grow your business.
Save Money on Paid Advertisements
Another popular method of digital marketing used in dental marketing plans is using pay-per-click (PPC) advertising. These sponsored links appear on the top or side of a page of search results and are clearly labeled “ad.” Each time someone clicks on one of these links, your dental practice is charged a specific amount of money, usually under a dollar. PPC advertising is also known as search engine marketing, or SEM. SEO and SEM are similar in some respects, but differ drastically in terms of cost.
While it may seem cheap, PPC advertising costs can add up and provide little true value in return for your investment for a variety of reasons. For one, PPC advertising is It is impossible to accurately budget for PPC ads in the long run. While you may be able to estimate the number of times the link will be clicked, it is easy to exceed your budget if the keywords you are targeting are more popular than you anticipated. Moreover, the most relevant (and therefore valuable) keywords cost more money, forcing companies to spend ever more revenue on ranking for those terms. Many web users also avoid clicking on sponsored links because they do not trust companies that rely on advertisements, and as a result, making PPC ad even less valuable as most would think. Optimizing your web pages organically, in contrast, does not cost more when traffic goes up or when keywords become more popular, saving your practice time and money that can be spent creating engaging SEO-optimized content.
Consider Professional Organic SEO for Dentists Services
We all know that a professional dentist can help us get clean, healthy teeth fast, and the same could probably be said for a professional marketer. If you want to develop an organic SEO campaign that gets results fast, consider working with a professional dental marketing agency.
321 Web Marketing is a Northern Virginia-based digital marketing agency that creates SEO content and optimized websites for dentists. The agency’s dental marketing team provides custom SEO for dentists, with a heavy focus on generating content around the services your practice offers. Furthermore, 321 Web Marketing will continue to monitor the success of your dental marketing campaign long after it is launched, making necessary changes when needed–including targeting new keywords – or removing outdated ones – to ensure that your practice receives qualified leads throughout the duration of your campaign. Call us at (703) 810-7557 or contact us online today to experience a significant increase in your client-acquisitions.
UPDATED: April 15, 2019