Google reviews provide online users with useful information that helps businesses stand out. These unpaid, voluntary online reviews are written by clients or customers who offer their opinions on a business’s products and services. Google… [Read more]
Search engine optimization (SEO) helps businesses build long-term equity for their brands. Ranking well in the search engines can help elevate a brand’s profile by increasing the quality and quantity of website traffic. Of course,… [Read more]
Businesses often utilize high-volume broad keywords in order to direct searchers to their websites. Unfortunately, generic keywords with high search volumes do not always convert. Due to fierce competition, it can be challenging to rank… [Read more]
Figure 1.1 Domain authority (DA) refers to a commonly used SEO concept that dictates the “strength” of a website. As a general rule of thumb, the higher a website’s domain rating, the more authoritative… [Read more]
Google releases one or more changes to improve its search engines on a daily basis. Many of these minor updates are not noticeable but several times a year, the world’s most popular search engine makes… [Read more]
Search engine optimization (SEO) determines how websites rank in the search engines. Developing an effective SEO strategy can boost a business’s online visibility, target quality traffic and generate profits. Search engines look at a multitude… [Read more]
With the cannabis industry booming, competition is becoming stiffer and business owners must find new ways to reach their target audience. Establishing an SEO strategy is an effective way for cannabis dispensaries to gain the… [Read more]
Digital marketing is an effective solution for local dispensaries that want to attract and capture new customers while engaging with existing customers. Backlinks are an important factor affecting a business’s ability to rank in the… [Read more]
Approximately 3.25 billion people worldwide currently use voice-activated search and assistants, according to Statista. Some reports predict that number could hit 8 billion by 2023. Voice search refers to the action of using speech to… [Read more]
