Search Engine Optimization

Alt text may look like a jumble of words and characters, its underlying meaning can play an important role in your SEO efforts. Also referred to as “alt descriptions or “alt attributes,” alt (alternative) text… [Read more]

Search engine optimization (SEO) is useful for a wide range of purposes, such as enhancing brand visibility, driving your target audience, and acquiring more qualified leads. However, it is important to understand that it is… [Read more]

Voice search is becoming one of the fastest new trends in electronics and doesn’t appear to be leaving anytime soon. Back in 2011, Apple released Siri, software which made it possible for Iphone users to… [Read more]

You may be familiar with digital marketing but do you know the difference between on page SEO and off page SEO? Each works differently to help make your website appear more authoritative in the eyes… [Read more]

Northern Virginia’s business sector is booming. The region caters to both U.S. and foreign commerce and has an educated and skilled talent pool of more than four million. Northern VA is densely populated with over… [Read more]

Want to learn how to better manage your online presence? Google My Business (GMB) is a completely free tool that allows businesses to better control how they publicly appear on Google Maps and Search. With… [Read more]

Having a fully-optimized Google My Business (GMB) listing is key for local SEO success. By establishing a listing for your business on Google, you can put your company in front of people who are searching… [Read more]

As digital marketing became a bigger part of business’s marketing strategies, many chose to take on the task themselves. However, marketing departments soon became overwhelmed at the speed at which best practices in the area… [Read more]

While you may be familiar with search engine optimization (SEO), on page SEO is a different beast altogether. On page SEO refers to the optimization of internal pages of a website to provide additional context… [Read more]