Spreading the word about your law firm and the services it provides can often seem like a huge undertaking, especially for lawyers who already feel overwhelmed with the day to day tasks of running a… [Read more]
Law Firm PSA: Building A Bigger Client Directory By Building Links
Consumers are constantly bombarded with advertisements during their commutes, when they read magazines, and while watching TV. However, many of these ads fail to make an impact. People view them passively, while they are trying… [Read more]
Why Case Studies Are Beneficial For Your Law Firm Marketing Strategy
Creating content for your law firm marketing plan doesn’t have to be all blog posts and FAQ pages. Writing detailed, engaging case studies that showcase your previous work can be a fresh take that still… [Read more]
SEO For Law Firms: The Value of Keyword Research
Most law firms focused on marketing their business understand that search engine optimization, or SEO, is a critical factor in helping new clients find their site. Many, however, underestimate the need for proper keyword research…. [Read more]
How to Create a Small Law Firm Marketing Strategy
Not all marketing plans are created alike. A company’s customer base, ideal audience, and competition all impact marketing strategies and results. What many small law firms don’t realize, though, is how much their local area… [Read more]
Marketing Law Firms in 2018
Marketers spend hours upon hours conducting research before they develop a law firm marketing campaign. Selecting the right keywords, carefully analyzing the competition, and strategizing about how to disseminate content all compile the overall plan… [Read more]
Top 5 Law Firm Marketing Strategies
Internet marketing has many rewards, but figuring out the best strategies for your law firm can be difficult. Should you use search engine optimization or search engine marketing? What’s the difference between SEO and content… [Read more]
How to Create a Law Firm Marketing Plan
Developing a law firm marketing plan takes serious work. It’s not enough to simply put together an ad and send it out into the world. Effective law firm marketing involves extensive research into the client… [Read more]
How to Identify Valuable Keywords For Law Firms
Keyword research is a critical component of effective SEO for law firms. There are several factors to consider when selecting keywords, and it’s important to choose the ones that will give your law firm the… [Read more]