Law Firm Marketing

Running a successful law firm requires a detailed analysis of sales, finances and similar results. This is commonly achieved through the tracking of law firm metrics, otherwise known as KPIs (key performance indicators). Law firm… [Read more]

Marketing is an essential component of running a business — this is no different for law firms. Digital marketing offers a cost-effective and measurable way to reach a targeted audience, while also driving online sales… [Read more]

Artificial intelligence presents substantial opportunities for businesses, according to Techgrabyte, and is expected to increase global GDP by as much as 14 percent over the next decade. Digital marketing tools and techniques give law firms… [Read more]

Content marketing is a long-term advertising strategy that can help law firms build rapport and credibility with their target audience. Quality content also helps prospects find a particular law firm by increasing brand visibility and… [Read more]

Having a precise plan of attack is essential when marketing a law firm. Effective law firm marketing tactics can transform social media platforms, websites and blogs into money-making endeavors by attracting new clients. How a… [Read more]

The U.S. legal market is growing at a rapid rate. According to the American Bar Association, there are more than 1.1 million licensed attorneys in the United States and more entering the industry every day…. [Read more]

Search engine optimization (SEO) helps small businesses like law firms create user-friendly websites that rank higher in the search engines. SEO can also help build brand awareness, bring in more qualified leads and increase conversion… [Read more]

Immigration attorneys are leaving traditional advertising methods behind in favor of internet-based marketing. Search engine optimization (SEO) is a highly effective way for immigration attorneys to reach a larger target audience and enhance their brand… [Read more]

Local search engine optimization (local SEO) allows businesses to generate a large amount of online attention when people search for topics related to a particular business. Similarly to other businesses, law firms face certain challenges… [Read more]